Denim PV Summary

 

"Months of planning and preparation lead to a successful début appearance."

A truly galactic event, APXPRESS made their first appearance at Denim by Première Vision, Denim Constellation AW 16/17

Months of planning and preparation lead to a successful début appearance for APXPRESS this May. With a lively stand our sales team were certainly kept busy throughout the two days and received much positive feedback.

With quality and detail being paramount to our products, we felt a clean and minimal approach to our stand was fitting. Our beautiful oak display boxes represented a selection of our latest denim trims and were poured over by customers and visitors alike. A selection of our branded flat product such as hangtags, woven labels and leather patches, were also celebrated with welcome acclaim.

In addition, we were pleased to see many separately chosen samples from our new and existing ranges for AW16/17 being used by Première Vision's trends team. This shows how well our seasonal ranges work when trend analysed in this way, and how informed trend consultation gives APXPRESS it's competitive edge.

We look forward to our next attendance.

Words and images by L.Carless